Product Hive Lecture Series

Ever wondered how amazing companies like Adobe, Pluralsight, Vivint, Jane, Canopy, Underbelly (clients like Facebook), Welikesmall (clients like Reebok), and more create such elegant and useful products? Ever wondered what their day to day looks like? Ever wondered the challenges they face and how they deal with them? We assembled a mix of 12 amazingly talented Designers, Product Managers, Researchers, and Founders to speak about what it takes to build products that millions use everyday.

Name: Alex Estrada
Date: Oct 19th, 9:00am-10:00 am
Location: Workfront | 3301 Thanksgiving Way, Lehi, UT
Job: Jane, Product Designer
Title: Form & Function: Where Brand Meets Product Design

Data and research can provide a ton of insight about how users interact with a product, but there is also a lot that might be missed. Let’s talk about the emotional side of product design and the importance of its relationship to marketing and branding.

Alex Estrada is a Sr. Product Designer at and has spent the last 8 years specializing in branding and communication design for startups.

Alex grew up in Miami and spent a few years living and working in New York City, so she’s a snob about both pizza and Cuban food. Before coming to Jane, she spent several years designing at tech companies across a spectrum of industries, like Asana, Birchbox, Fab, and Grooveshark. Alex was selected to be a part of Designer Fund’s Bridge fellowship program, and she has also been featured on podcasts such as Design Details and Diseño Cha Cha Cha. When she’s not making things for the internet, Alex likes curating mood boards, hiking in the wrong kind of shoes, and is slowly fulfilling her dream of becoming a mediocre ceramicist.


Name: Jeff & Dan
Date: Oct 19th, 10:00am – 11:00am
Location: Workfront | 3301 Thanksgiving Way, Lehi, UT
Job: Lucid Software, Product Management
Title: Prioritizing Features: How to find clear answers when there is no clarity

Coming up with feature ideas isn’t hard – knowing which features are the _right_ features to build at any given time – and proving it to stakeholders – is the challenge.

Come learn how product and design people turn scarce data and ambiguity into fact, and get everyone on the same page about what to build next.

Daniel Falabella is from Guatemala and studied strategy at BYU. After graduating, he co-founded a software company, which he operated for three years before giving up and getting a real job as a software engineer at Jane. He was quickly promoted to a product manager position, where he helped Jane address retention, before accepting an offer at Lucid Software, where he currently works as a Sr. Product Manager.

Jeff Schwarting is from Los Angeles, California, and studied entrepreneurship at BYU. Jeff started a small business as a Sophomore in college, which he sold two years later as a Junior. After graduating from BYU, he co-founded a software startup along with Daniel Falabella. He helped operate the startup for three years before joining as a product manager, where he helped improve retention, among other initiatives. Jeff currently works as a product manager at Lucid Software on the company’s mobile apps.


Name: Mike Kamanski
Date: Oct 19th, 11:00am – 12:00pm
Location: Workfront | 3301 Thanksgiving Way, Lehi, UT
Job: LDS Church, Senior UX Designer
Title: Design Leadership, the Struggle Bus.

How can you contribute to the role of design in your organization? What does it mean to be a Design Leader? What are the skills needed to be a Design Leader? We all have different skill sets, strengths, and weaknesses. How do we use what we have, and recognize what we don’t? What if you don’t want to be a leader? How is this valuable to you? Believe it or not, it applies to everyone. Let’s take a journey on the struggle bus.

I’m currently a Senior UX Designer at the LDS Church. I like to create things. And I go by RippleMDK because I believe that small things can make a big difference. MDK is only my initials, Ripple is where my philosophy lives. Just as a small drop of water can create ever expanding ripples in a pool of water, I believe that even the smallest things designed well can have great impact.


Name: Blake McClary
Date: Oct 19th, 1:00pm – 2:00pm
Location: Workfront | 3301 Thanksgiving Way, Lehi, UT
Job: Instructure, Product Manager
Title: Understanding your Product Manager: A Field Guide for Designers & Developers

Have you ever wondered why product managers act they act the way they do? We’ll take a tour inside the product manager’s brain to find out:

1) What motivates them
2) How to read them
3) How you can have the best relationship with them

Blake is a product manager at Instructure, a publicly held ed-tech company in Utah. Outside of work he enjoys cycling, eating and working on side projects with friends.


Name: Leslie Brown
Date: Oct 19th, 2:00pm – 3:00pm
Location: Workfront | 3301 Thanksgiving Way, Lehi, UT
Job: Plural Sight, Support Specialist
Title: Brain Talk: Decision Making

With a background in research and cognitive neuroscience, Leslie brings an interesting perspective to design week with a discussion about cognitive resources and decision making, as well as some implications for product users and designers alike.

After graduating from Westminster College, Leslie accepted a position at a small ed tech startup where she immediately appreciated the applicability her experience with research and understanding human behavior in the work of product management. Seeking to better communicate with her development team, she left to learn front-end development, after which she joined the Support team at Pluralsight.


Name: Ryan Cobourn
Date: Oct 19th, 3:00pm – 4:00pm
Location: Workfront | 3301 Thanksgiving Way, Lehi, UT
Job: Adobe, Senior Design Manager
Title: Designing Designers: The Role of Design Managers in Product Teams

What’s the role of a manager in the software design space? How do you become a design manager? Is it right for you? What’s the future of design teams in software? We’ll discuss what makes a good design manager, how to become one, crafting high-functioning design teams, pitfalls to avoid, and how to know if you’re succeeding.

Ryan is a Senior Design Manager at Adobe working on Adobe’s Experience Cloud. He has a wealth of software design management experience with globally distributed and co-located teams.


The money earned from attendance fee’s for this event will be donated to relief efforts in Puerto Rico. Workfront is also collecting physical donations at the event. We invite all attendees to bring something to contribute to relief efforts.

Sponsored By:



Systemizing Design with Nate Baldwin & Alan Wilson

Design Systems are gathering momentum in the product design & development communities. If you struggle with design communication, cross-discipline collaboration, consistency, implementation, and inefficient workflows, a Design System may be what your organization needs. We will tell the story of Design Systems and the basics of what to know to get one started at your organization, including real-life examples of the challenges and evolution of building a design system from inside Adobe.

Only 150 spots available.


Nate Baldwin & Alan Wilson

Target Audience: 

Jr – Sr Level Designers, Developers, and Product Managers


Nate Baldwin is an Experience Designer on Adobe’s Spectrum Design System team. He has a background in design and web development, and he’s designed, led, and implemented design systems for the last 3+ years.



Alan Wilson is a Senior Designer and Consistency Lead at Adobe. He has been solving for design consistency for years, from creating design frameworks to initiating web front-end libraries.



Doors open at 9:30 AM

Presentation starts at 10:00 AM

3900 Adobe Way, Lehi UT, 84043

Thanks to our Sponsor: 

Product Design Workshop & The Leonardo Exhibit Tour

Join us in celebrating Salt Lake Design Week on October 19, 2017. The Industrial Design Association of Utah and The Leonardo have partnered to help bring big ideas and innovation to the local community. Learn about how design is applied to products and experiences!

Product Design Workshop:
Time: 3:00pm – 5:30pm

In this hands-on workshop you will design and construct your own functional lamp. We will work through a basic design process and use simple folding and fabrication techniques to make a finished product. All materials and instruction will be provided.

The Leonardo Exhibit Tour:

Discover how the exhibit designers of The Leonardo created FLIGHT to inspire innovation and creativity. Take an exclusive tour where you will learn the hows, whys, and thinking behind Utah’s Center for Exploration.

Attendance for these events has a limited capacity. Please RSVP to reserve your ticket!

Event Details:
Where: The Leonardo Museum, 209 E 500 S, Salt Lake City, UT 84111
When: Thursday, October 19, 3-6:30pm

This event would not be possible without the support of our very generous sponsors:

Title Sponsors: Industrial Design Association of Utah and The Leonardo Museum
Supporting Sponsors: Espiritu , American Crafts and BYU Industrial Design


The Paper Show


Join us October 19th to celebrate PAPER, PRINT and DESIGN in Utah. Brought to you by Spicers Paper and Kelly Paper in conjunction with Salt Lake Design Week.

See the latest innovations from over 20 exhibitors.

Experience Paper Jam – a design competition happening LIVE, on site.

Enjoy food, drinks and free parking.

Contact for more information.

Design + Paper Competition


** Registration Deadline extended!
If Friday came too soon, don’t worry, we will accept your registration until September 29th!

In conjunction with Salt Lake Design Week, Spicers Paper is sponsoring Paper Jam, a design competition for local artists and makers. The purpose of the contest is to drive and encourage innovative and ingenious ideas that take shape with paper. Whether it is a creation of wall hangings, formal art, sculpture, environmental structure or an element of fashion, we invite you to collaborate and create a piece that showcases the many facets of design in Utah.

• Design and Construct a piece made with 75%Paper Products
• Everything else goes – From stitching, sticks and screws to paint, putty and plastic!

Email by September 29th with the following info:
Team Name
Contact Name
Contact Email

Pick up paper and participant packet at Kelly Paper Store on one of the following days:
September 15th | 8:00am – 5:00pm
September 22th | 10:00am – 3:00pm
2120 South 300 West, SLC
*or make other arrangements with Gina

• Up to 50 Sheets of 26×40 Paper will be provided
.• Up to 50 Sheets of 26×40 Paper will be provided.• Paper provided by Spicers & Kelly Paper and our supporting paper mills.

October 4th – 11th | 8:00am – 3:00pm
Deliver entries at Kelly Paper Store 2120 South 300 West, SLC
* Submission must include submission form with:
• Title
• Name
• Team Name
• Firm
• Category

Submissions will be displayed during Spicers Paper Show for on-site voting:
Thursday, October 19th | 3:30 – 7:00pm
The Falls Event Center at Trolley Square, 580 South 600 East, Salt Lake City

Winners will be announced and Submissions displayed at Haute Sheet, Salt Lake Design Week’s Closing Party.

• Graphic
• Fashion
• Industrial
• Environmental
• Photography
• Architecture
• Interior
• Product
• Advertising Design




Join us for an evening of music, food, and inspiring conversation! This design week speaker event features Joey Shimoda of Shimoda Design Group, and is an event you will not want to miss!

Transformation, Speed and Magic

The influences that inspire Joey Shimoda FAIA, FIIDA and Shimoda Design Group come from many places.  Most recently the ideas of transformation, speed and magic provide the inspiration for some of their most cutting edge work.  The Los Angeles based studio is well known for its tailor made and unique solutions for clients like Mikimoto, Rolex, Bad Robot Productions, TOMS Shoes and Tishman Speyer.   The studio has ongoing work in Los Angeles, Chicago and Brooklyn.  Join Joey for a behind the scenes look at his current influences and inspirations for creating bold and unique design.

Joey N. Shimoda FAIA, FIIDA
Chief Creative Officer
Shimoda Design Group

Joey N. Shimoda earned a Bachelor of Architecture degree from California Polytechnic State University in San Luis Obispo.  In the early years of his career, Mr. Shimoda has worked with Morphosis Architects, Peter Wilson of Buros von Bolles + Wilson in London, and Frank Gehry and Associates.

On Valentine’s Day 2000, he founded Shimoda Design Group.  A studio founded on a multi-disciplined platform that seeks to bring quality design, innovation and technical excellence in projects of every scale.  In addition to the core staff of fifteen, the studio has the ability to assemble an optimum team of design professionals according to each clients needs.  They include planners, landscape architects, graphic designers, lighting consultants and marketing professionals.  Currently the firm has ongoing projects in Brooklyn, and Los Angeles.

Clients include: Roex, Mikimoto, Viacom, Tishman Speyer, Bad Robot Productions, TOMS shoes, Harwood International, Worthe Real Estate Group, EVOQ Properties, Equity Commercial Properties, Bloomberg and Steelcase.

In January 2013, Mr. Shimoda was named Designer of the Year by Contract Magazine.  In January 2014, Mr. Shimoda was elevated to the College of Fellows for the American Institute of Architects.  In 2015, Mr. Shimoda was elevated to the College of Fellows for the International Interior Design Association.  Less than 20 Designers in the United States share the distinction of Fellow as both an architect and interior designer.

Design For Sport Speaker Series™: an Evening With Lance Wyman

The Salt Lake City Chapter of SEGD and Infinite Scale are thrilled to announce this year’s speaker at the annual Design for Sport Speaker Series™ will be SEGD Fellow and AIGA Gold Medalist Lance Wyman.

As we celebrate the 15th anniversary of the Winter Olympics in Salt Lake, Lance will share his experience creating the look of the games for the 1968 Mexico City Olympics. His graphic system has been cited as “one of the most successful in the evolution of visual identification.”

This event is part of Salt Lake Design Week and is a unique opportunity for the mountain west design community to hear from a pioneer in the field of environmental graphics and branding.

The evening’s event will be held at The Leonardo Museum. After the presentation, we will have a short Q&A followed by a reception with Lance in the museum’s FLIGHT exhibit.

Seating for this event will be limited to the Auditorium capacity. Please RSVP to reserve your ticket!

Event Details:
Where: The Leonardo Museum, 209 E 500 S, Salt Lake City, UT 84111
When: Thursday, October 19, 6-9pm

This event would not be possible without the support of our very generous sponsors:

Title Sponsor: AAA Flag & Banner
Supporting Sponsors: Rainier Industries and The Leonardo Museum
Contributing Sponsors: The University of Utah Department of Art & Art History* and The Utah Olympic Legacy Foundation

*Made possible in part by the generous support of the University of Utah Department of Art & Art History, the Carmen Morton Christensen Endowment, the College of Fine Arts, and ASUU.